Read the full article here: on.ft.com/1OKJQTN<br /><br />► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs<br /><br />Why do few companies pay attention to what their customers want? Marion Debruyne, dean of Belgium’s Vlerick Business School, tells FT’s Della Bradshaw that it is not easy to capture customers’ needs, especially when it comes to innovative products<br />For more video content from the Financial Times, visit http://www.FT.com/video<br /><br /><br />Twitter https://twitter.com/ftvideo<br />Facebook https://www.facebook.com/financialtimes
